Written by: Gina Jaramillo
Photography: Izack Morales.
Design is a tangible, visible, portable and usable expression. It is also a socially significant expression that tells a story, represents a tribe, brings us closer as individuals interested in creative processes. Whether it is hand-made or machine-made, each piece, garment or object has its own journey, and most importantly; its conception is born from one or several brilliant and restless minds.
Unlike the international bubble, in which designers take the lead, in Mexico there is a solid design scene that has strongly marked its communal relationship; brands imbued with meaning that over the years have been able to pluralise the discipline, and above all, have paved the path for newcomers.
These faces are the new generation of Mexican designers. We could call them emerging talents, who are contributing in a relevant manner to the history of recent design in Mexico in fields such as fashion, jewellery, accessories and furniture. Most of them have worked arduously to build their brand since 2012, and it is thanks to them that today we breath innovation in the local design scene. In their proposals we can see risk-taking designs, technology, the use of recycled materials, collaborations with artisans, and their form and projection are in global alignment with other similar brands.
These are young people who meticulously select their materials, who connect with people, who seek to drive national consumption, and one of their main objectives is to socially transcend, beyond the distinction or the status that their designs may bring them, because they belong to a generation that was born living design. Their visual references and the use of the internet has enabled them to undergo creative practices that, thanks to technology, they have legitimately explored. We dare say that, because of them, there is no going back.
Heart of darkness
This is a fashion brand created in Mexico City by Bibiana P. Colmenares and Lorenzo Álvarez. Its existence is not by chance; it is a response to the void that this age is suffering after a spell of excesses. Heart of Darkness takes up an identity and sense of belonging through one fundamental element: black color. Each one of its pieces, inspired by ninja attire, modernist poets and other artists, reinforces an autonomous attitude in a world where we are all striving to standout and be different. So, if you’re one of those people who only wears black, HOD is for you.
Showroom: Gob. Tiburcio Montiel 80, San Miguel Chapultepec.
This design studio was founded by Olga Olivares and Pilar Obeso, who since 2011 have been creating hand-crafted products in materials such as wool and leather. Their processes are delicate and the chain of people who partake in the creation of their pieces, whether it is a pair of shoes or a backpack, is long, since every individual and every piece require their own time. The designers work directly with artisans, local furriers and even female inmates in prison, who are taught how to make shoes and create impeccable work, which is fairly paid. Their brand is based on a philosophy of social design, in stark opposition to quick fashion and mass production, and they direct their work towards an audience that likes to wear their pieces for more than a season.
Roots by Salo Shayo
Salo Shayo wanted to tell everyone that fashion is not just for a few, but for every single one of us, no matter where we come from. This is an additional line in his brand, which leaves elitism and exclusivity on the sidelines, and allows for the existence of equality. To put it in words somehow, this is a project that democratizes fashion with genderless pieces. His cuts, built for different body types, allow us to see a more human side of fashion, in which design revolves around the person wearing the piece. Roots elevates and celebrates individual beauty, keeping a wider audience in mind. His creations, such as his striped pajamas, fluctuate between functionality and unpredictability.
Its proposal is experimental and has colorful knitted fabrics. Americana’s contributions to the field of design are pieces that emerge from the knitting heritage of designer Michelle Bedolla’s family. This is a project from Guanajuato which shows our national talent, through the recovery of methods that updates and modernises the current industry. Her lines and minimalist cuts are starting to stand out from the scene because of her stylised and tight-fitted silhouettes. Her vision tends towards the ethereal, evolution and transformation, and stand out due to the quality of the sweaters, bodysuits, and pants.